What are SEO and PPC

SEO stands for Search Engine Optimisation.
Let’s take it easy. It refers to all the practices that help your website to be at the top of the search engines results. Usually it involves both manual work and the use professional tools. We believe it is the best strategy to get online traffic in the long period.


PPC stands for Pay Per Click.
It is a kind of online advertising. It makes your website appear in the first positions of the search engines or to get visibility in other websites through banners or videos. The main platform to manage PPC advertising is Google Adwords and it requires a lot of experience in order to master it. PPC is the best strategy to get online traffic in the short period and according to the budget it is a great tool to go ahead in the long period together with SEO practices.